How easy is it to browse your product offering?
How consistent, efficient, productive, organised, easy to use and straightforward is it to accomplish tasks?
These are the factors which contribute to buyer conversion rate and will help differentiate you from rival offerings.
Research has consistently proven that visitors' ultimate likelihood to transact with an organisation based on their experience with their site.
So forget the clichés offered by other web development agencies. The ones where creativity, entertainment and artistic quality rival some feature films. They forget that in essence an online store exists to make money for there clients.
Don't get us wrong, your site should communicate the appropriate brand messages to your prospects. But ultimately your eMark site will be useful and easy to use for your clients, focusing on converting browsers into buyers and prospects into leads.
Studies conducted all over the world suggest that your site doesn't need to be flashy to be successful. Look at the like of google and amazon. They are successful because they are useful.
Benefits
Without a webshop, the reach of your product offering is only as far as you are willing to send your salespeople. The power of the internet shrinks geographic boundaries. This can assist your business in reaching customers who might have traditionally been to far away to serve.
Your prosects are busier and have less time than at any other time through history. Provide around-the-clock, national access for your customers through a web shop. Your Clients can place orders at their convenience, get immediate answers to questions about the status of and instantly check on inventory availability and pricing.
The power of the internet has shifted the power paradigm away from manufactures and retailers towards customers. Your customers can now canvass your competitors offering at the click of a button or a search engine keyword. You need to provide customers with a reason to continue to shop with you instead of your competitors.
The eMark e-commerce solution allows you to create preferred pricing levels for your best customers, giving them a consistent shopping experience.
Provide a personalised shopping environment through the eMark application. Tailor your promotions and featured products based on the customers previous purchase patterns.
An eMark webshop will streamline many of the manual processes you associate with traditional purchases. IT will reduce your need for warehousing and retail space. Your administrative overheads will be reduced, raising your margins and giving you the option to of compete on the basis of cost leadership.
Website membership will expand your marketing base and customer knowledge. Think of all the additional market insight you could obtain with a 360 degree view of you customer purchasing history and demographic information.
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Features
One of the differences between an eMark website and most others is that once the site is created you can log-in and change content, product, pricing, data and images for yourself - without paying fees.
eMark's Website Content Management System allows you to:
- Add/edit/delete news items from your website
- Change front page text on your website
- Add/edit/delete pages yourself while retaining the design that you want
- create links between pages to organise your pages into a hierarchy
Search engine friendly page design and tools for entering title tags and meta tags to give your website the best chance of attracting new customers from search engines.
WebShop shopping carts are integrated with all major banks, gateways and third party processors including paypal.
Your customers can pay through a variety of different methods:Credit Card, Bpay, Corporate Account, COD, Direct Deposit, Pay Later and Salary Sacrifice.
This module is perhaps one of the most powerful for the management of product categories and sales staff. The engine offers over 300 reports. Some common reports are as follows:
- Total Sales: definable by date, customer, sales rep, vendor and more
- Total quotes by sales rep, client(edu, govt and corp)
- How many times a client has logged onto the website, what products they�ve viewed or requested quotes on
- Total Gross Profit by group, date, customer, sales rep, vendor etc
- Distributor price comparison by vendor, category, product etc
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